Retrofit of vacant property to include boutique hotel, restaurant and retail

Atlantic Beach – (August 12, 2019) The empty oceanfront property at 221 1st Street will soon add to the energetic collection of tourist and local favorites as Surfside Holdings LLC redevelops the property.  Located on 1st Street, immediately north of the Seawalk Pavilion, 221 1st Street is a two-story building on the boardwalk.  Post-development of the retrofitted building will include 25,000 square feet of mixed-use space, incorporating a boutique hotel as well as a restaurant, retail and office space. Demolition is underway and construction is scheduled to begin shortly thereafter.


Surfside Holdings LLC is held by the same owners as SkyENTERPRISES, a multi-national trading and investment company headquartered in Neptune Beach. The owners, who live locally, are committed to investing in the community and renewing dilapidated spaces. Level Architecture + Interiors, based in Gainesville, has been hired to be the architectural firm for the project. The mixed-use development at 221 1st Street North aims to anchor Jacksonville Beach’s central business district and be a destination for tourists, as well as an exciting community hub for locals. 


“This property has so much history and in an effort to revitalize Jacksonville Beach, we are committed to it’s redevelopment,” says Jean Bakkes, CEO of SkyENTERPRISES. “We share in the privilege and responsibility to invest in the area we live and we’re excited to share our vision with the community.”


Located on the boardwalk — once a landmark in the area — 221 Surfside’s boutique hotel component will receive the overhaul as a courtesy of Atlantic Beach based hospitality group and proprietors of the Hotel Palms, The Color Black Group. Formerly the Perkins Hotel, the redesign of the second-story 18-room hotel will be the responsibility of Edge and Lines, The Color Black Group’s internal Interior Designer.


“We are thrilled to be partnering with 221 Surfside Holdings on this project,” says Greg Schwartzenberger, partner at The Color Black Group. “This property has so much potential and we look forward to incorporating the property’s history into our concept, while catering to the interests of today’s traveler, who seeks to be inspired.”


The Jacksonville Beaches area is poised to continue benefiting from strong population and business traveler growth Jacksonville has seen over the last 5 years, driven by great quality of life and relatively low cost of living the area offers. 


The ground floor of 221 Surfside will include a 3000+ square foot restaurant space, as well as two retail spaces. Both retail bays face the boardwalk and total 3000+ square feet. Office space includes 8000+ square feet of professional space and 6000 square feet of co-work space. 


Slated to open in 2020, the redevelopment and management team of 221 1st Street North is currently taking inquiries from potential tenants. For more information about pricing and floor plans, visit or call 904.853.6801.

Media Contact:

Stevan Brown

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